Chris asked the group, “Do you think your company can be making too much profit on a product?”
There was silence for a moment and Ron Corbin from sales replied, “In reality, no, but our customers work to make us feel our profits are too high on some products.”
Chris asked, “What do you mean, Ron?”
Ron replied, “Well, if customers are buying and paying for a product, they have decided that the product, at the price they are paying, is providing them with sufficient value. It is natural, however, for people to continually seek better value so customers constantly seek lower prices. They may complain that our prices are too high. They may even threaten to source our business to another supplier if we do not lower our ...
Get C-O-S-T now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
