[   CHAPTER TWO   ]

Translating Strategy into Profitable Action

“An organization’s vision and competitive strategy is the battle plan for moving into the future and achieving its goals . . . It is the marching orders for the subsumed business units, divisions, departments, functional areas, teams, and individuals to follow as they maneuver on the battlefield of business.”

—Jeffery Schippmann, Strategic Job Modeling

The connection between mission, strategy, organizational structure, and staffing is starkly demonstrated in the transformation of the U.S. Armed Forces over the last decade. This was captured succinctly in an article by Andrew J. Bacevich in The Atlantic:

In the 1990s, the Powell Doctrine, with its emphasis on overwhelming force, ...

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