CHAPTER 2

Innovation 101

As discussed in Chapter 1, businesses across the world face an economic upheaval, referred to as a Pompeii Event (PE), unique in our history and which continues to cause mass structural changes. Consequently, consumers are wary of spending their hard-earned cash, particularly on nonnecessities and luxuries, especially those people who have lost their jobs. These are indeed challenging times for businesses, but also an opportunity to explore new business models.

As the global economy continues to reopen, business leaders will need to examine and change their business models accordingly to accommodate social distancing until vaccines have been fully rolled out and rapidresult COVID-19 testing is universally available. This ...

Get Calling Out COVID-19 now with the O’Reilly learning platform.

O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.