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Campus Placements : Ensure You Don't Remain Unplaced by Shalini Kalia, Vishal Goyal

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Expectation Management 13
INDUSTRY BYTE
Education is definitely important in today’s world,
but job experience is more important. An MBA
degree is not enough; you need to know the busi-
ness and understand the customer thoroughly.
–Ankita Shreeram,
Journalist and Travel Blogger,
www.trailstainedfingers.com
5
}
B. Job Prole
The second most prominent reason for people to apply for a man-
agement degree is the quest for a job that is more exciting than the
current one they are in. Till this point, their expectations sound valid
and well deserved! What takes it overboard is a deadly combination
5
“The key is to always develop local talent wherever you go”, Ascent, The Times of India, June 24,
2015.
Figure 1.2 Race track
Starting
Point
A
B
C
D
E
F
G
1 2 3 4 5
6 7
8
Finish
Line
H
21 3 4 5 6 7 8
M01_Campus Placements_C01.indd 13 8/29/2016 5:42:02 PM
14 CAMPUS PLACEMENTS: Ensure You Don’t Remain Unplaced
of expecting an industry as well as a vertical shift in the same move!
Over the years we have observed that hardly eight to ten percent stu-
dents manage this shift of industry as well as vertical.
While students look at the tuition cost as well as various other cost
implications like opportunity cost, loss of designation or seniority in
previous organization etc., they end up calculating the return on invest-
ment (ROI) from the first day after stepping out of college. On the other
hand, they may land into a situation they may not have even imagined in
their wildest dreams. In the case of students who switch their industry
as well as vertical, they may not have any relevant experience to the new
industry/vertical they are trying to switch over to. Hence, the recruiter
may be willing to oer them a job that is way lower in designation and
responsibilities and half of what they were being paid for earlier. In
such situations, the student may face the loss of designation, salary, and
earning during the course, and to top it all, an added burden of paying
the instalments of the education loan he or she might have taken.
For example, a successful mariner aiming at financial controller’s
job (immediately after a one-year course, or in some cases even a
part-time, distance learning, crash course of 6–8 months) with the
logic that, “I have already invested a good 6/8/12/15 months in the
pursuit of required skill sets, AND I have 6–8 years of prior work
experience, AND last but not the least, I was already drawing dollar
salaries. How does one expect me to join a lower cadre in the new
career, that too at a lesser salary than I was drawing earlier and after
investing a huge amount of money for this course! On top of it, there
is an opportunity cost of not earning my last year’s salary that further
adds to my overall investment. So the hiring company should consider
my previous work experience as well as last drawn salary and give me
‘X’ amount more than my peers (so what if they have 2–3 years of
relevant prior experience; it is still less than my overall 6–8 years of
non-relevant experience). Figure 1.3 illustrates this possible situation
where a person may land into a loss-making career switch by entering
a completely non-related field.
What the students do not factor in is the preference for a company
to ‘relevant’ prior work experience or demonstrated capabilities of
specific skill sets that they look for in a particular role. Some students
M01_Campus Placements_C01.indd 14 8/29/2016 5:42:02 PM
Expectation Management 15
think that having some prior experience, irrespective of its relevance
to the dream role, justifies their expectation to be oered a better
package or a role that demands years of hard work and consistent
performance. The examples given below will explain the discussion
further.
As it is evident from Figures 1.4 and 1.5, the jobs of a chef and
a surgeon are dierent, though, both of them deal with sharp-edged
Figure 1.3 Challenges in switching career to a non-related eld
1) Lower salary than before
2) Lower designation
3) Added burden of education loan
4) Loss of earning against last year
Job in Non-related Field
1) Higher salary
2) Higher designation
3) Promotion and increment opportunities
4) Additional investment in cost of course
Previous Job
M01_Campus Placements_C01.indd 15 8/29/2016 5:42:02 PM

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