24 CAMPUS PLACEMENTS: Ensure You Don’t Remain Unplaced
Start thinking about your future. Do not ask yourself
what you would like to become. Instead, ask your-
self, “What would you like to see yourself doing for
the rest of your life?” This would give you an insight
about your inclinations. It would bring your passions
on the surface.
–Prabbal Frank,
Psychologist, Career Coach
Frank, op.cit., p.3.
C. Industry and Vertical
There are many interesting cases that may help us understand the
occupational hazard of switching from one industry or vertical to the
Exhibit 1.1 “Not sure which vertical to apply?”
M01_Campus Placements_C01.indd 24 8/29/2016 5:42:07 PM
Expectation Management 25
other. The chances of making a successful switch dwindles as a candi-
date starts getting more experienced in a particular industry or vertical.
A typical example could be of an expert chef who has spent 8–10
years in the hospitality industry, and very well understands the intri-
cacies of the food and beverages division of the hotel. This person
might be drawing one of the most enviable paychecks among all the
employees of a luxury hotel. However, if he (or she) aspires to switch
career and become an investment banker, he (or she) neither has the
skill set nor the relevant experience to become one in a short span of
time. Switching over from the hotel industry or specialized role of a
chef (i.e. vertical) might prove to be a daunting task. Not that he (or
she) cannot become one, but the fact is, without previous relevant
experience, seldom does any recruiter want to take the risk of hiring
a complete fresher.
Most of the applicants who enroll in an executive MBA program
carry this dream while applying for a course as they come across many
successful professionals who may have started a successful career
after a two-year MBA. When these applicants see MBA as a common
thread between all these successful professionals, they feel the urge to
do one to become more successful in the shortest possible time.
What they fail to understand is that the successful person they got
inspired from is not successful merely because he (or she) is an MBA.
It might be because the person has gained a considerable amount of
experience and domain expertise after completing the course and is
now an expert in the field. Merely pursuing an MBA degree does not
guarantee a break in the desired industry, role, designation, or salary.
It may or may not even lead to a switch at all, and the candidate might
be forced to join the same industry or even the same organization in
the same designation he (or she) might have left in pursuit of a higher
package or a better role. If the candidate is lucky, he (or she) will get
a break in the desired industry; if he (or she) is exceptionally lucky,
the candidate may get both, that is, the preferred industry as well as
the role, albeit at an entry or lower managerial cadre.
At this juncture, if you ask whether pursuing an executive MBA is
not useful at all, then the answer is a resounding NO!
M01_Campus Placements_C01.indd 25 8/29/2016 5:42:08 PM

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