
64 CAMPUS PLACEMENTS: Ensure You Don’t Remain Unplaced
E. Cross-cultural Understanding
Global business, technology, and the internet have made cross-cul-
tural understanding the need of the hour. People working in compa-
nies with a diverse workforce, or that are into global business cannot
aord to ignore the understanding and awareness of cross-cultural
communication. This type of communication deals with understand-
ing dierent business customs and practices, values and beliefs, lan-
guage dierences, nonverbal dierences, and many more. Lack of
cross-cultural understanding or practice in behavior poorly reflects on
your personality. Therefore, ...