F. Warren McFarlan, Carin-Isabel Knoop, and David Lane
(Boston: Harvard Business School, 2001), Case 301-047
This case focuses on the early-stage strategic issues of an emerging dot-com in the rapidly emerging internet nation—China. Alibaba, based in Hangzhou, China, was trying to carve out a niche in the B2B e-commerce world. The issues are surprisingly similar to those confronting companies in Western Europe and the United States.
F. Warren McFarlan and Fred Young
(Boston: Harvard Business School, 2001), Case 302-073
The largest Chinese electronic commerce company faced many challenges at the end of 2001. This case describes its strategy reorientation to become a B2B.