An Introduction to Behavior and the SPECTRUM Model

Before we get started with Blood, Sweat, and Tears we need to introduce an important concept. Much of this book is about behavior. It is about what you can do to get the best outcomes for you and your business, and how you can do it. “Doing” things involves behavior.

What Is Behavior?

Behavior can be defined as the combination of what you do, what you say, how you say it, and what facial expressions and body language you use in the process. On the basis of these elements, other people make assessments and judgments of you, and you make assessments and judgments about them, both consciously and subconsciously. Our behaviors are complex and open to many influences. Our education, our ...

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