Can You Build the Right Brand for You and Your Business?
“Your brand is what people say about you when you are not in the room!”
—Jeff Bezos
A brand is a unique design, sign, symbol, words, or a combination of these, employed in creating an image that identifies a product, service, or even an individual and differentiates it from its competitors.
Branding creates your desired perception and positioning within your market and allows people to differentiate you from your competition. It improves the recognition of your service or product, inspires others by the messages it sends, and allows focused marketing around a theme. In doing this it can drive decision making (for you, your team, and your customers) and build trust ...
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