CHAPTER 4

O Is for Opportunities

Can You Take Advantage of the Opportunities That Will Grow Your Business?

“Opportunities like islands don’t come to you, you must swim out to them!”

—Anon

An opportunity is a time or set of circumstances that make it possible to do something.

This chapter looks at networking and touches on marketing and sales. We find that many clients struggle to make initial contacts to get the opportunity to grow their network and sell their products. Many of us are poor at managing the sales and marketing pipeline. This chapter will give a few pointers for tools, tips, techniques, and models that can help improve your success at following up on the opportunities you have to sell and get your name out there.

Networking is regarded ...

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