CHAPTER 6

D Is for Decisions

Can You Make the Decisions That Lead to Success?

“Nothing is more difficult, and therefore more precious, than to be able to decide”

—Napoleon Bonaparte

Decision making is the process of selection and commitment to a purpose or a plan of action. It is a psychological process in which the decision maker chooses between various alternatives with the intent of reaching a maximal number of goals, while avoiding damage and unnecessary risks, and by using a minimal amount of resources. Studies of how we make decisions stretch back to Aristotle and Plato. A fine heritage indeed! In modern times decision making is defined as the “process of selection of and commitment to a purpose or plan of action” (Noorderhaven 1995) and ...

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