CHAPTER 2

W Is for “What If . . . ?”

Do You Know What to Do in Those “What If . . .” Moments?

Every time I think ‘What if I am wrong?’ There is another whisper deep inside which says What if I am right?”

—Sanji Paul Arvind

In business you will be faced with a huge number of “what ifs.” What would the result be if an action does, or doesn’t work? What if we do the wrong thing? What if the market shifts? What if we train our staff and they leave? What if we don’t train them and they stay?

In this chapter we talk about the power of what ifs from three prime perspectives. Firstly the power of visualization to allow you to be prepared for the what if as it happens on an individual level. Then we talk about how you can prepare your team to perform ...

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