“I am slowly coming to the conclusion that it’s more important to learn to work with what you’ve got, under the circumstances you’ve been given, than wishing for different ones.”
—Charlotte Eriksson
This book, the second volume in our trilogy, has asked you to consider some fundamental issues. We started with a major concept: STRATEGY. Having a business strategy defines the path of your business. Having a personal strategy defines your journey as a human. We saw that strategy links strongly to brand, leadership, and many of the other concepts that we saw in the first volume of this book, BLOOD. These linkages reinforce the lived reality that none of the concepts and situations that we discuss in this book exist ...
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