Chapter 8. Advertising and Editorial Photography

In This Chapter

  • Advantages and limitations

  • Avoiding downtime

  • Tethering for advertising

  • Lens choices for advertising and editorial photography

  • Processing and post-production work

The Canon EOS-1Ds Mark III, along with the Canon L lenses, is an excellent system for many advertising and editorial assignments. Depending on the market you're shooting in and the particular advertising agency involved, there might be prejudices one way or the other in terms of what camera system to use, but the reality is that many photographers are working with the 1Ds Mark III on assignments and obtaining excellent results.

Advantages and Limitations

In the world of advertising photography, it's important to know your options on all levels, and certainly in terms of equipment choices. The EOS-1Ds Mark III continues to hold the title, in my opinion, of best overall camera. However, it's certainly not the best choice all the time. I'm thinking particularly about the relative merits of the 1Ds Mark III versus a digital medium-format system that offers a larger sensor and thus larger files, as well as sharper lenses. Depending on the assignment, that might matter a lot, or not.

Hockey family. A combination of studio strobes and Kino Flo fluorescent fixtures help create a soft light look with impact. ISO 200, 1/30 second at f4.

Figure 8.1. Hockey family. A combination of studio strobes and Kino Flo fluorescent fixtures help create a soft light look with impact. ISO 200, 1/30 second at f4.

Advantages of the EOS-1Ds Mark ...

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