Why include a section on posing in a book about Canon Speedlites? Simple. As you become better at lighting portraits, more people will be coming to you to make them look their best and chances are, they won't be professional models. They will expect you to direct them in poses that are flattering, reveal their true character, hide or diminish any physical flaws they may have, and end up looking superb. While this is not meant to be a primer on photographic modeling (that could be a whole other book), these basic tips will help you create portraits that both you and your model can be proud of.
To be a successful portrait photographer, you need more than just good photographic skills. It helps immensely to be a "people person" and take an active interest in the person sitting before you having their portrait done. Making them feel comfortable can go a long way toward making the shoot a success.
As you progress, you will develop methods of working that are intuitive, reflexive, and natural. Lighting placement, time of day, and camera settings will all combine to create your signature style. You'll find over time that your work has improved and that confidence will allow you to take on more challenging projects or assignments.
Much in the realm of photographic portraiture had its start in the paintings of the old masters. Wander into any art museum and you will see classic examples of standard portraiture and lighting. While today's cutting-edge styles may come ...