Preface to the Expanded Edition

When we wrote the first edition of this book over ten years ago, we were interested in fueling a public conversation about how business could address what we and others then saw as potential threats to market capitalism. We hoped that calling attention to these problems would spur leaders in business and government in the United States and abroad to take action. Since that time, the problems we wrote about have worsened, new ones have emerged, and efforts to address them have fallen far short of what’s needed. Today, the very foundations of the global market system are under threat by an array of demographic, environmental, political, economic, social, and technological forces around the world.

In this new, expanded ...

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