Chapter 2
A good reputation is more valuable than money.
—Publilius Syrus
When tallying up our business assets, we often list the tangibles: bank account balance, projected revenues, real property, client list, stock, and equipment. We rarely consider that the most important thing an individual or business can possess is not something that can be counted, filed, ordered, or held.
This most valuable of business assets can work to your advantage or cut your career and business to tatters: your reputation. The impact was immediate when former New York Governor Eliot Spitzer’s illicit affairs with prostitutes came to light. ...

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