6 Habitual Innovation and Tech Capital: Creating Offensive Creativity On-Demand
Semantic satiation is what happens when you hear or read the same word so much it seems to no longer make sense. “Innovation” is a word that suffers from it regularly. It gets thrown around so much today that the connection between what teams actually do and genuine innovation is often slim to nonexistent. In all seriousness, I’ve seen a company boasting on its social media about the “innovative” change of color palette on its website.
R&D teams are a major part of most companies’ budgets precisely because they have the ability to provide a lot of novelty and value that can materially improve the business. However, executives often ...
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