Chapter 2

Knowing Your Project’s Audiences


check Compiling an audience list

check Identifying drivers, supporters, and observers

check Using an effective format

check Determining who has authority in your project

check Prioritizing your audiences

Often a project is like an iceberg: Nine-tenths of it lurks below the surface. You receive an assignment and think you know what it entails and who needs to be involved. Then, as the project unfolds, new people emerge who may affect your goals, approach, and chances for project success.

You risk compromising your project in the following two ways when you don’t involve key people or groups in your project in a timely manner:

  • You may miss important information that can affect the project’s performance and ultimate success.
  • You may insult people. And you can be sure that when people feel that you have slighted or insulted them, they will take steps to make sure you don’t do it again!

As soon as you begin to think about a new project, start to identify ...

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