Chapter 9

Marketing Your Professional Strengths

To exist is to change, to change is to mature; to mature is to go on creating oneself endlessly.

Henri Bergson

Knowing and accepting when to make changes in your work situation is the key to taking control of your career. Preparation prior to taking action is vital to making it happen effectively, efficiently, and with minimum stress. Most importantly, do not settle for your second or third choice of move or shift. Managing how you will conduct a successful work modification includes thinking about the “what ifs” and anticipating the development of a marketing strategy, including resources and tools ...

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