About the Authors

ChRiS Gomersall’s career has spanned almost every creative position in advertising: owning an agency, teaching students, hiring hundreds of creatives, freelancing, consulting, working private, going public (twice), and everything in-between.

Currently, ChRiS is a Creative Strategist inside the Facebook Creative Shop working with the biggest brands and best advertising agencies in the world. Prior to joining Facebook, ChRiS spent 10 years at Moxie, growing the creative team from 2 to 75 people, servicing clients like Verizon, Coca-Cola, L'Oréal, 20th Century Fox, Hewlett-Packard, Cartoon Network, and the NFL, as well as expanding the agency nationally starting with Los Angeles and New York.

ChRiS has served on the Microsoft Gaming ...

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