book

Case Studies in Strategic Planning

by Hakan Butuner

February 2016

Beginner to intermediate

217 pages

4h 49m

English

Auerbach Publications

Read now

Unlock full access

1.1 Investigating Environmental and Internal Conditions1.1.1 Internal Analysis1.1.2 Environmental Analysis1.1.2.1 Macroeconomic Analysis1.1.2.2 Competition Analysis1.1.2.3 Industry Life Cycle1.2 Identification of Competitive Advantages1.3 Understand Scenarios and Define Opportunities1.3.1 Scenarios1.3.1.1 Assumptions on Future1.3.1.2 Grouping of Assumptions1.3.1.3 Generating Scenarios1.3.2 Opportunities and Threats1.4 Strategic Objectives, Main Goals, and Main Strategies1.4.1 Strategic Objectives1.4.2 Main Goals1.4.3 Main Strategies1.4.3.1 Generic Competitive Strategies1.4.3.2 Components of Strategy1.4.3.3 Grand Strategies
4.1 Internal Analysis4.2 Environmental Analysis4.2.1 Macroeconomic Analysis4.2.2 Competition Analysis4.2.3 Industry Life Cycle4.3 Competitive Advantages, Success Factors, and Weaknesses4.4 Scenarios and Opportunities4.4.1 Positive and Negative Scenarios4.4.2 Business opportunity4.5 Main Strategies
5.1 Internal Analysis5.2 Environmental Analysis5.2.1 Macroeconomic Analysis5.2.2 Competition Analysis5.2.3 Industry Life Cycle5.3 Competitive Advantages, Success Factors, and Weaknesses5.4 Scenarios and Opportunities5.4.1 Positive and Negative Scenarios5.4.2 Business Opportunity5.5 Main Goals and Main Strategies5.5.1 Main Goals5.5.2 Main strategies
6.1 Environmental Analysis6.1.1 Macroeconomic Analysis6.1.1.1 Demographic6.1.1.2 Judicial–Political6.1.1.3 Economic6.1.1.4 Sociocultural6.1.1.5 Technological6.1.2 Competition Analysis6.1.2.1 Rivalry6.1.2.2 Suppliers6.1.2.3 Customers6.1.2.4 Substitutes6.1.2.5 New Arrivals6.1.3 Industry Life Cycle6.2 Internal Analysis6.2.1 Marketing6.2.1.1 Sales Channel6.2.1.2 Products and Services6.2.1.3 Image and Quality6.2.1.4 After-Sale Service6.2.2 Production/Operations6.2.3 Personnel6.2.3.1 Labor Relations6.2.3.2 Employee Skill and Training6.2.4 Finance and Accounting6.3 Business Strengths and Weaknesses6.4 Competitive Advantages and Success Factors6.5 Scenarios and Opportunities6.5.1 Positive Scenarios for Industry6.5.2 Business Opportunities and Threats6.6 Main Goals and Main Strategies6.6.1 Main Goals6.6.2 Main Strategies

7.1 Environmental Analysis7.1.1 Macroeconomic Analysis7.1.1.1 Demographic7.1.1.2 Judicial–Political7.1.1.3 Economic7.1.1.4 Sociocultural7.1.1.5 Technological7.1.2 Competition Analysis7.1.2.1 Rivalry7.1.2.2 Suppliers7.1.2.3 Customers7.1.2.4 New Arrivals7.1.3 Industry Life Cycle7.2 Internal Analysis7.3 Competitive Advantages and Success Factors7.4 Scenarios and Opportunities7.4.1 Positive and Negative Scenarios for Industry7.4.2 Business Opportunities and Threats7.4.2.1 Opportunities7.4.2.2 Threats7.5 Strategic Objectives, Main Goals, and Main Strategies7.5.1 Strategic Objective and Main Goals7.5.2 Main Strategies
8.1 Environmental Analysis8.1.1 Macroeconomic Analysis8.1.1.1 Demographic8.1.1.2 Judicial–Political8.1.1.3 Economic8.1.1.4 Sociocultural8.1.1.5 Natural Environment8.1.1.6 Technological8.1.2 Competition Analysis8.2 Internal Analysis8.3 Competitive Advantages and Success Factors8.4 Scenarios and Opportunities8.4.1 Positive and Negative Scenarios for Industry8.4.2 Business Opportunity8.5 Main Goals and Main Strategies8.5.1 Main Goals8.5.2 Main Strategies
9.1 Environmental Analysis9.1.1 Macroeconomic Analysis9.1.1.1 Demographic9.1.1.2 Judicial–Political9.1.1.3 Economic9.1.2 Competition Analysis9.1.2.1 Rivalry9.1.2.2 Customers9.1.3 Industry Life Cycle9.2 Internal Analysis9.2.1 Marketing9.2.2 Production/operations9.2.3 Personnel9.2.4 Organization of general management9.2.5 Business Strengths and Weaknesses9.3 Competitive Advantages and Success Factors9.4 Scenarios and Opportunities9.4.1 Positive and Negative Scenarios for Industry9.4.2 Business Opportunity9.5 Strategic Objectives, Main Goals, and Main Strategies9.5.1 Strategic Objective9.5.2 Main Goals9.5.3 Main Strategies
10.1 Environmental Analysis10.1.1 Macroeconomic Analysis10.1.1.1 Demographic10.1.1.2 Judicial–Political10.1.1.3 Economic10.1.2 Competition Analysis10.1.2.1 Rivalry10.1.2.2 Suppliers10.1.2.3 Customers10.1.2.4 Substitutes10.1.2.5 New Arrivals10.1.3 Industry Life Cycle10.2 Internal Analysis10.2.1 Human10.2.2 Financial10.2.3 Physical10.2.4 Technological10.2.5 Business Strengths and Weaknesses10.3 Competitive Advantages10.4 Scenarios and Opportunities10.4.1 Positive and Negative Scenarios for Industry10.4.2 Business Opportunity10.5 Main Goals and Main Strategies10.5.1 Main Goals10.5.2 Main Strategy
11.1 Environmental Analysis11.1.1 Macroeconomic Analysis11.1.2 Competition Analysis11.2 Internal Analysis11.3 Competitive Advantages and Success Factors11.4 Scenarios and Opportunities11.4.1 Assumptions11.4.2 Positive and Negative Scenarios for Industry11.4.3 Business Opportunity11.5 Strategic Objectives, Main Goals, and Main Strategies11.5.1 Strategic Objective11.5.2 Main Goals11.5.3 Main Strategies
12.1 Environmental Analysis12.1.1 Macroeconomic Analysis12.1.2 Competition Analysis12.1.3 Industry Life Cycle12.2 Internal Analysis12.3 Competitive Advantages and Success Factors12.4 Scenarios and Opportunities12.4.1 Positive and Negative Scenarios for Industry12.4.2 Business Opportunities12.4.2.1 The Big Bang12.4.2.2 The Milky Way12.5 Strategic Objectives, Main Goals, and Main Strategies12.5.1 Strategic Objective12.5.2 Main Goals12.5.3 Main Strategy

Overview

This book shows how systematic strategic planning can be used in real-life cases, regardless of a person's level of expertise. The simplified version of this methodology and its analysis tools, based on fundamentals, are easily understood and universally applied to any type of business for developing strategic plans. More importantly, this methodology guides readers in identifying the circumstances in which they might use particular tools, use them effectively, and target them directly at achieving effective results.