7
Competitive Advantage—One for the Road
CASE STUDY
There was utter chaos on the roads in the city of Kolhapur, a prominent historic place and a major city in the Indian state of Maharashtra. The Rickshaw Drivers Association (RDA) in the city had called an indefinite strike with immediate effect to protest against the decision of Kolhapur Municipal Transport (KMT) to increase the number of routes in the city for its buses and also to introduce semi-luxury minibuses in the interior locations of Kolhapur to attract passengers towards KMT services. Further, the arrest of the main office bearers of RDA by the police on their premises incensed the association, and they became involved in several violent activities in the city. The RDA feared that ...
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