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Case Studies in Management by J. A. Kulkarni, Asha Pachpande

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17

The Price of Owning the Cat: A Case Study of a Difficult Merger

CASE STUDY

It was in early 2008 that the attention of many involved in the Indian automobile industry was focused on the issue of a major merger deal happening between the iconic Jaguar & Land Rover (JLR,) a division of the Ford Motor Company of United States and the Indian giant Tata Motors. For many stalwarts around the world, this was quite an intriguing development, since there was no obvious synergy between the two units. Ford was a global giant in the design and development of passenger cars of global iconic value over the previous eight decades and had spent nearly twenty years in trying to resurrect life into the ailing Jaguar brand of high-end sedans, and the workhorse ...

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