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Case Studies in Management by J. A. Kulkarni, Asha Pachpande

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From ‘Perform or Perish’ to ‘Innovate or Exit’: A Case Study in Innovation Management

CASE STUDY

Today, the catchword for any management development programme, any seminar or any national or international conference in business management is on or around the topic of ‘innovation management’. Every business house necessarily has a major project on managing innovation in their individual businesses. The Tatas, for example, are focusing on innovation through a series of initiatives in inciting creativity at every operational level, and they have set up standards to measure individual projects based on innovation. This is to assess the short- and long-term effectiveness of the overall organizational objectives as also for talent identification ...

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