Case Studies in Management, 1st Edition by Pearson

Case Study Development Methodology

Case studies in business management are characterized by their relevance to the theories and practices of businesses across the world. While there could be cultural differentiation, the need is to align with the basic purpose of business ventures. Men, machines and materials form the basic resources of a business, and customers at the relevant marketplace create the necessary turnover of these resources. Every business or entrepreneurial venture is preceded by the necessity of there being means for survival and creation of wealth by the stakeholders. It is in a way a mixture of needs, actions and results in a perpetual series and cycle of events, which consume and recreate themselves for the continuity of ...