Case Studies in Marketing

Book description

This book covers a wide variety of cases touching almost all aspects of marketing. The cases covered are based on companies like Nokia, LIC of India and Nestle and the design follows actual classroom teaching.

Product information

  • Title: Case Studies in Marketing
  • Author(s):
  • Release date: May 2011
  • Publisher(s): Pearson India
  • ISBN: 9788131795538