Case Studies in Marketing

Book description

Highly readable and up-to-date, this casebook provides marketing students with the opportunity to gain valuable experience in case analysis through active participation and discussions. This book is a collection of twelve cases drawn from different sectors like FMCG, automobiles, and petroleum.

Product information

  • Title: Case Studies in Marketing
  • Author(s): Sidharth Balakrishna
  • Release date: April 2011
  • Publisher(s): Pearson India
  • ISBN: 9788131796917