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Case Studies in Marketing by Sidharth Balakrishna

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About the Author

Sidharth Balakrishna is a management consultant and an alumnus of IIM Calcutta, who has been involved in MBA coaching for almost seven years now. Besides his initiatives in the education sector, he has worked in some of the world’s largest consultancy and infrastructure firms. His publications include An Introduction to CAT: Tips from an IIM Alumnus and Reading Comprehension for the CAT: A Winning Approach by an IIM Alumnus, both published by Pearson Education.

The author has also written for several journals, magazines, newspapers and Web sites such as MBA Universe, Just Careers, Management Compass, Indian Management—the journal of the All India Management Association (AIMA), Times of India, Hindustan Times, www.rediff.com ...

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