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Case Studies in Marketing by Sidharth Balakrishna

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The case studies prepared by the author are intended to serve classroom purposes and should not illustrate an effective or ineffective handling of any administrative situation. Further, they are based on reports in the print and electronic media, and is meant for academic purpose only. The authors have no intention to sully the image of the corporates or executives discussed.

Copyright © 2011 Dorling Kindersley (India) Pvt. LtdLicensees of Pearson Education in South Asia

No part of this eBook may be used or reproduced in any manner whatsoever without the publisher’s prior written consent.

This eBook may or may not include all assets that were part of the print version. The publisher reserves the right to remove any material in this eBook at ...

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