mission, the use of the balanced scorecard technique to derive corporate objectives and corporate objec-
tives derived from the organization’s mission. Then defi ne metrics that would measure the progress of
these objectives, defi ne roles that would collect data as well as defi ne the periodicity of publishing these
data and provide a sample MIS report to give the students a feel of MIS reports.
ONLINE WEB RESOURCES
Online Web resources for instructors are available in the book’s Companion Web site www.pearsoned.
co.in/sanjaymohapatra. They include PowerPoint slides and Case Teaching Notes that aid instructors
in teaching.
PowerPoint Slides : Each chapter has a PowerPoint slide highlighting the key concepts discussed
in that chapter.
Case Teaching Notes : Each Case Teaching Note comprises Case Overview, Target Audience,
Sources of Data, Learning Objectives and Lead Questions.
Sanjay Mohapatra
xviii
Preface
A01_MOHA9844_01_SE_PREL.indd xviiiA01_MOHA9844_01_SE_PREL.indd xviii 17/05/11 6:55 PM17/05/11 6:55 PM
Get Case Studies in Strategic Management now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
