Case Studies in Strategic Management

INTRODUCTION TO TATA CHEMICALS

Tata Chemicals Limited (TCL) is India’s leading manufacturer of inorganic chemicals. It also

manufactures fertilizers and food additives. Incorporated in 1939, the company has an annual turnover

of more than Rs 3,000 crore and is part of the Rs 65,000-crore ($14.25 billion) Tata group, India’s fore-

most business conglomerate.

In the six decade since its inception, TCL has been setting benchmarks for its competencies in tech-

nology capabilities, thus, being recognized as a leader in the industry. True to its leadership style, it

recognizes its social commitment as part of its sustainable business development strategy. It engages

its resources in meeting needs of society at large through ethical means to achieve high standards of

business performance.

TCL has an integrated unit at Mithapur in Gujarat, India (this state is situated in the western part

of the country). One of the outputs of the integrated chemical complex is iodized salt with a purity

of 99.8 per cent, which is the highest level of purity in India as of now. The company also produces

synthetic soda ash and has a leading market share in the country. It also has a fertilizer unit in Babrala

in Uttar Pradesh (a state in the northern part of India), where the state-of-the-art technology is used to

manufacture urea. Through energy-effi cient technology, the plant reduces production cost and pollution,

for which TCL has won several awards in environmental conservations as well as in safety domains.

TCL also has a fertilizer complex at Haldia, West Bengal, India (in the eastern part of the country)

where it manufactures DAP/NPK-based fertilizers. The fertilizers are sold with the brand name ‘Tata

Paras’ and have captive markets in West Bengal, Jharkhand, Bihar and Orissa. The Haldia plant has

production capacity of more than 1.2 million tonnes per annum and currently, it is the only manufactur-

ing unit for DAP/NPK. Please refer Figure 3.1.

Case Study on Tata

Chemicals Limited: Growth

with Responsibility

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