Johnson & Johnson: Weathering Turbulence 83
Date Products Problem
15 January 2010 53 million bottles of over-the-counter
products including Tylenol, Motrin and
Rolaids, Benadryl and St. Joseph’s
Aspirin, involving lots in the Americas,
the United Arab Emirates and Fiji
Unusual mouldy, musty or mildew-
like or linked to chemical in wood
pallets used to store and ship
December 2009 Expands November recall of Tylenol
Arthritis Pain caplets
Consumer reports of unusual
mouldy or with the 100-count
November 2009 5 lots of Tylenol arthritis pain caplets Reports of an unusual musty
or mildew-like odour that was
associated with nausea, stomach
pain, vomiting and diarrhoea
September 2009 Some lots of infants’ and children’s
Possible bacterial contamination
July 2009 Motrin tablets sold mostly at
convenience stores. The recall is the
subject of a congressional probe into
what some Democratic lawmakers say
was a stealthy effort to buy back the
drug rather than recall it. J&J has said
that FDA knew of their actions, while
FDA has said that as soon as it found
out, it sought a recall
Problems with dissolving
Source: Company website
Alsop, Ronald, ‘Johnson & Johnson (Think Babies!) Turns Up Tops,’ Wall Street Journal, 23 September
1999, p. B1.
Barker, Robert, ‘Picture of Health: Johnson & Johnson Seems to Have Cured What Ailed It,’ Barron’s,
30 March 1987, p. 15.
Barrett, Amy, ‘J & J Stops Babying Itself,’ Business Week, 13 September 1999, pp. 95–97.
‘Changing a Corporate Culture,’ Business Week, 14 May 1984, p. 130.
Dumaine, Brian, ‘Is Big Still Good?,’ Fortune, 20 April 1992, pp. 50–60.
Easton, Thomas, and Stephan Herrera, ‘J & J’s Dirty Little Secret,’ Forbes, 12 January 1998,
pp. 42–44.
Fannin, Rebecca, ‘The Pain Game,’ Marketing and Media Decisions, February 1989, pp. 34–39.
Foster, Lawrence G., A Company That Cares: One Hundred Year Illustrated History of Johnson & John-
son, New Brunswick, N.J.: Johnson & Johnson, 1986, p. 175.
Guzzardi, Walter, ‘The National Business Hall of Fame,’ Fortune, 12 March 1990, pp. 118–126.
Harris, Roy J., Jr., and Elyse Tanouye, ‘Johnson & Johnson to Buy Neutrogena in Bid to Boost Consum-
er-Products Unit,’ Wall Street Journal, 23 August 1994, p. A3.
EXHIBIT III: Continued
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