Book description
Case Studies in Marketing Management presents case studies that are carefully mapped to the Indian market such as the case studies on Ford, Godrej and HLL Life care. Specifically intended for management students and professionals in India, this casebook will help them connect to scenarios in their everyday lives and augment their participation in exciting and informed discussions. Divided into five themes-consumer behavior, product and brand management, marketing mix strategies, sales and distribution management and marketing in start-up companies-this book covers a wide range of new Indian cases.
Table of contents
- Cover
- Title Page
- Contents
- Preface
- Acknowledgements
- One Evening at a Shopping Mall
- Socializing in the Virtual World
- To Brand or Not to Brand
- Chotukool from Godrej
- Ford Figo in India
- Female Condom from HLL Lifecare
- Pay-As-You-Wish Restaurants
- Advertising to Influence the Customers’ Minds
- A Day in the Life of a Salesperson
- SELCO
- One Day in a Kirana Store
- Aglasem
- Entertainment Engineers
- Evam Entertainment
- Three Melons
- Copyright
Product information
- Title: Case Studies on Marketing Management
- Author(s):
- Release date: June 2012
- Publisher(s): Pearson Education India
- ISBN: 9789353067069
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