June 2012
Beginner to intermediate
136 pages
5h
English
Content preview from Case Studies on Marketing Management
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2
Socializing in the Virtual World*
Krish was a brilliant student since his school days. However, when he was in high school, he was attracted to life’s pleasures and could not focus on his studies which resulted in poor academic performance. An important development took place in his life—a virtual monster called social networking sites. In 2006, Krish joined college. He was very popular with his friends. One day Madhu, one of his classmates, called up.
Madhu: Hey Krish! Why aren’t you joining Orkut?
Krish: What is it?
Madhu: Orkut is a social networking site, where you will find old friends. Furthermore, you can make new friends, chat with them and lots more. Please join. I have already sent you a friend request; check your mail box.
Krish: ...
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