June 2012
Beginner to intermediate
136 pages
5h
English
Content preview from Case Studies on Marketing Management
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10
SELCO*
Marketing Renewable Energy Products to the Bottom of the Pyramid
Dr Harish Hande, a Ramon Magsaysay Award winner of 20111 and a pioneer in the field of solar energy field in India, also boasts of an undergraduate IIT (Indian Institute of Technology) degree, with a post graduation degree in energy engineering (solar specialty) from the University of Massachusetts. He often jokingly mentions that he is a fully subsidized product of Indian and US tax payers.2 After completing his education, the ‘subsidized product’ saw some very poor people using solar power for lighting systems. He wondered whether renewable solar energy would be a viable option in India?3 Soon after this incident, he met another pioneer in the field of solar energy, ...
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