June 2012
Beginner to intermediate
136 pages
5h
English
Content preview from Case Studies on Marketing Management
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14
Evam Entertainment*
If I can make theatre sell, I am a superstar.1
Karthik Kumar, Co-founder, Evam Entertainment Pvt. Ltd
One early morning, Karthik Kumar, the co-founder of Evam Entertainment Pvt. Ltd, was listening to a few new soundtracks downloaded from the Internet. He was wondering what Evam could do to sustain theatre enthusiasm and make theatre accessible amongst the others forms of entertainment. The company wanted to build a strong business brand and focus on how to make a difference to their audience and also reach out to the society through their different innovative initiatives. The young brand wanted to create sensation in theatre circles and sustain business based on creativity.
In 2006, Evam nationally launched the box-office ...
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