2    Iterative design and digital considerations

DOI: 10.4324/9781003402169-3

A scenario: a researcher aims to study an internet meme and its role in propaganda. The meme is the core of the case study, the entity under study. As the case is scaled up, and the propaganda spreads rapidly, the entity begins to change. The meme is no longer simply a humorous image. It’s a set of images and relationships, sometimes not even identifiable as the original meme. Diligently, the researcher continues collecting data from multiple social networks, using manual and automated processes. They’ve received approval from their institutional review board (IRB) to interview people who share this meme because they need to address processes of replication, amplification, ...

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