Book description
The book traces the stories of ten Indian Companies which started out as small ventures and have grown into large corporations. They cover a wide spectrum of industry including steel, pharmaceuticals, alternate energy (engineering), information technology, FMCG, packaging, sugar, cut flower and, Food and Beverages. These companies cater to domestic as well as international markets and have resorted to exciting strategies to reach their pre-eminent positions. Moreover, the ten companies have faced difficult obstacles including global slowdowns and come out victorious.Table of contents
- Cover
- Title Page
- Contents
- Foreword
- Preface
- About the Authors
- Acknowledgments
-
1. Mastek: Consistently Riding ‘The Third Wave’
- Synopsis
- Introduction to the Information Technology Industry
- Introduction to Mastek
- Values, Ideals and Obligations
- Business Model and Strategy
- Some of Mastek’s Success Stories: The Third Wave Solutions
- Mastek’s Financial Performance
- Global Slowdown, Strategies and Future Plans
- Employee Initiatives
- Corporate Social Responsibility and Corporate Governance
- Questions for Discussion
- End Notes
- 2. Karuturi Global Ltd.: Rosy Roti
-
3. Essel Propack: The Packaging King
- Synopsis
- Essel Propack’s Vision
- Indian Packaging Industry
- EP’s History and DEvelopment
- EP Products
- New Product Innovation
- EP’s Strategic Front
- EP’s Innovative and Creative Strategy
- EP and the Human Touch
- Financial Performance
- Inorganic and Organic Expansion
- How has the Slowdown Affected the Company
- Case Update
- Summary
- Questions for Discussion
- End Notes
-
4 JSW’s Sajjan Jindal: Steel King Racing to the Top
- Synopsis
- Profile of the Steel Industry in India
- Introduction to the Company: History and Development
- The Products
- The Company: Vision and Mission
- Domestic / Exports Markets
- Strategy
- Competitors—Comparative Analysis
- Financial Performance of the Company
- Acquisitions and Collaborations
- Human Capital—Number and Breakup
- Human Capital Development
- CSR Initiative
- How the Global Slowdown has Affected the Company and the Strategies Implemented
- Big Challenges Before JSW Steel
- Future Plans
- JSW Group—Forging Ahead
- Financial Performance
- Case Update
- Questions for Discussion
- End Notes
- 5 Glenmark’s Unique R D Strategy
- 6 Emami: The homegrown FMCG warrior
-
7 Tulsi Tanti: Reviving Suzlon Energy Ltd.
- Synopsis
- Vision
- Global Wind Markets and Outlook
- Suzlon Group Profile
- Alternative Solutions: Wind Energy
- Suzlon’s Turnkey Solutions
- The Hansen Story: Soft Touch Integration
- The REpower Acquistion
- The Final Events: How It Went Down
- Suzlon’s Competition: Troubled Times
- Long Term Solution: Restructuring of Loans
- Wind in Suzlon Sails: The Corporate Debt Restructuring Solution
- Case Update
- Questions for Discussion
- End Notes
-
8 Rasna’s Piruz Khambatta: The Homegrown Powdered Beverage King
- Synopsis
- Indian Beverage Industry
- Rasna’s Philosophy
- Introducing Piruz Khambatta
- The Story Behind Rasna
- Rasna’s Corporate Orgnisation Structure
- Rasna’s Successful First Mover Strategy to Ward-off the Multinationals
- Rasna’s Focus on the Bottom of the Pyramid
- Rasna’s Unique Branding Strategy
- Launch of Rasna Ju-C in the Ready to Drink Beverage Segment
- Rasna’s International Operations
- Case Update
- Questions for Discussion
-
9 Shree Renuka Sugars Ltd.: Narendra Murukambi the Turnaround Wizard
- Synopsis
- Company’s Vision
- Introducing Narendra Murkumbi
- Indian Sugar Industry: A View From the Top
- SRSL’s Strategies: How It All Began
- SRSL: Staying Ahead of Competition
- SRSL’s Venture into Ethanol
- Renuka Sugars: The Brazil Chapter
- The Brazil Foray
- The Secret Behind the Brazilian Acquisitions
- SRSL: Case Update
- Further Issues in Brazil: Subdued Performance
- Change of Events: Srsl’s Turnaround Strategies
- The Wilmar International Deal
- Structure of the Wilmar Deal
- Food for Thought
- Questions for Discussion
- End Notes
-
10 Marico: Growth Through Strategic Innovation and Diversification
- Synopsis
- Profile of the FMCG Industry
- Growth Prospects
- Company Background
- The Company: Vision, Mission and Values
- SWOT Analysis of the Company
- Domestic/Exports markets
- Financial Performance
- Human Capital—Number and Development
- Corporate Social Responsibility
- Business Strategy
- Recent Developments and Future Plans
- Questions for Discussion
- Copyright
Product information
- Title: Cases in Corporate Strategy
- Author(s):
- Release date: September 2015
- Publisher(s): Pearson Education India
- ISBN: 9789352861200
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