September 2015
Intermediate to advanced
168 pages
5h 43m
English
Content preview from Cases in Corporate Strategy
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CASE 1
Mastek: Consistently Riding ‘The Third Wave’
This case study is based on our video interview with Sudhakar Ram, Chairman and Managing Director, Mastek
SYNOPSIS
Three management school graduates of IIMA formed ‘Mastek’ which means Management Systems and Technology in 1982. Mastek founders were Ashank Desai, R. Sundar, Ketan Mehta, who were later joined by Sudhakar Ram. This was one of the earliest IT companies formed.
In its early years, the IT industry in India established Indians as software professionals in the world market, which could be termed as First Wave of the IT industry. Thereafter, the Second Wave began which made India a Programming Destination. This implied that work from the western countries was being outsourced to India, ...
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