CHAPTER 1

Case Method

It goes without saying that the case method is one of the most popular techniques in management training. The case method is different from lecture-cum discussion method. Cases provide an opportunity to simulate actual experience by analysing problems and making decisions. This method is known as experiential learning or learning by doing. In experiential learning, a four-step process is involved as given below.

Analysis A pre-class preparation and analysis of the case often including library research, determining percentages, ratios, etc.

Presentation and Discussion Students are involved either as a presenter or discussant in the case presentation and ideas are subject to open debates and criticism.

Critique Students compare ...

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