CHAPTER 3
Rural Marketing
In a recent agro mela in a village near Delhi, the main attraction was small car giant Maruti and the Korean Daewoo much to the surprise of many participants. Stalls selling soaps, detergents and radios no longer hold the interest of rural buyers, who have shifted gear. And market men with drive are pushing their products in the dusty outback.
THE NEW MARKET
At a recent seminar on rural marketing, organised in New Delhi, by the International Development Enterprise, the speakers opined that the rural bazaar is displaying a market trend towards consumerism. The Indian rural tastes are changing fast, thereby reflecting a marked improvement in the purchasing power of village households. Rural incomes have changed drastically ...
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