CHAPTER 4

Model Case Analysis

A STITCH IN TIME SAVES NINE

CASE 1

Satyam founded Sasi Beverages in 1991. Located in Tirupati, a town in Andhra Pradesh, a semi-urban area, he established a successful family operation fostering friendly relationships with trade and local customers. The major bread winner of the firm is its coffee blended with chicory in different proportions. Priced reasonably, the ‘Bharat’ brand attracted the lower and middle income groups in the towns and rural areas of Rayalseema region.

Satyam decided to have a relook at the firm’s operations and prospects. “This has become necessary” he says “because times have changed. We have been doing the same things over the years profitably. But now, many things look different even in ...

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