CASE 15
Price Battle
Tara had to fight many academic battles in her class room. She is also very much alive to the fact that she has to face competition one day or another. She did not expect it would happen so soon. When Tara graduated in business management, she found that there was a vast market potential for skin care products particularly in the economy range. ‘The middle and lower income groups’ she says, ‘are in a state of despair not able to afford the high priced, high quality products offered by large domestic companies and MNCs’.
She teamed up with three of her class mates and set up Hopes India Pvt. Ltd. Hopes manufactured and marketed, Sri Raga skin care products using herbal secrets, priced affordably, and supported by persuasive ...
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