CASE 19
Ruralfind
“Last week, you told me that we should have a website of our agency. I could not look at it so far because, I was busy with the product launch of our client Aurati Ltd. Meanwhile, I have downloaded the web copy of‘Rural 8’ for your perusal”. Saying this, Dr. Srinivas handed over the copy to Mrs. Rukmini, his business partner.
Dr. Srinivas and Mrs. Rukmini together founded ‘Ruralfmd’ in 1990 at a time when very few corporate enterprises were interested in rural selling. During the last decade of their operations, Rural find built up a rich database and served corporate major like Colgate, HLL, Dabur India, Mahindra & Mahindra, Nagarajuna Fertilisers and Britannia. They have ten fully equipped video vans that go into rural interiors ...
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