CASE 25

Road to Success

When Sri Krishna approached me for advice, I was unable to say anything with conviction and good evidence. He got an interview call letter for the position of sales manager from a reputed agrochemicals company in South India. The job involved working in rural areas to promote pesticides and related products. Sri Krishna was in a dilemma for a good reason. He had neither science background nor rural exposure.

Ureka!, while surfing the internet lazily, almost aimlessly, I had a surprise finding. It was the interview with Aruna Bhinge. In this interview, she talked to Sujatha Agrawal about the twists and turns on the road to success.

The excerpts from the interview are:

“I was always interested in science and wanted to do ...

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