CASE 30

LG Targets Rurals

LG Electronics India Pvt. Ltd. is all set to be a market leader in technologically superior electronic products, with focus on the high end products and impetus on quality, service and value for products. Managing Director of the company, Kwang-Ro-Kim, said that the company is consciously targeting the quality market and the value market with specific products. The targets, are etched on the wall—usurping the throne among consumer electronics and home appliances in 2003, and topping the Rs. 5,000-crore turnover mark by 2005.

Mr. Kim said the turnover of the company in the country the previous year was Rs. 1,000 crore, which has been doubled this current year at Rs. 2,000 crore. The company has already made a mark in ...

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