4
The Second Principle
Align Impact Measures to Core Values
4.1 KEY TERMS
Core values |
4.3 |
Public messaging |
4.4 |
Public information officer |
4.4 |
National Hurricane Center |
4.5 |
DMORT |
4.6 |
Weighted score |
4.9 |
Weighted score pie chart |
4.9 |
4.2 OBJECTIVES
After reading this chapter you will be able to:
1. Describe how aligning the core values of an organization to the impact assessment can reduce negative public perception impacts.
2. Describe what it means to be on mission and on message.
3. Provide an example of a weighted score based on core values for a public or private sector organization.
4. Discuss the meaning ...
