The Influencer Marketing Relationship Framework
NFL Engages Generation Z
The powerhouse brand, the National Football League (NFL), is a mature brand but a dominate brand. However, about three years ago, the organization noticed that it was beginning to see a slow loss of young fans. “The brand began to feel a bit stale and overly conservative. I like to look at brands like people and the NFL was starting to seem like a cranky old man,” said Tim Ellis, executive vice president and chief marketing officer in a session during AdWeek’s Social Media Week LA in June 2021. “We needed to manage it now or we would regret it later.” So, they begin a targeted effort to connect with the youth segment and embrace youth culture and a huge piece of ...
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