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Cents of Mission by Dale Geiger

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Chapter 9

Luis and Marty Work up Brief for Chairman Stewart

Marty and I met at the office at 8:00 Sunday morning and immediately got down to the task of preparing the presentation for Chairman ­Stewart. It was clear that there would be two components. The first would emphasize the use of cost benefit analysis (CBA) for major nonrecurring decisions and the second would address developing a cost management command and control process for ongoing operations.

CBA seemed like a pretty simple concept. Everyone could understand that costs and benefits should be considered in making a decision. It was pretty clear that everything we do in life that is not an emotional or reactive response involves some sort of implicit weighing of costs and benefits. ...

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